Background: Client wanted to create awareness in Ghana and encourage applications for participation in their Future News Worldwide which was to hold in London for selected young professional and student journalists from over 50 countries across the world.
Executions
Experiential:
- Campus activations at GIJ and AUCC
- Virtual info session, QnAs with FNW alumni from Ghana
Creatives:
- Artworks for social media publicity and branding materials, press release script.
Digital
- Social media ads and Google display banners.
- Influencer campaign
Branded Materials
- Production of branded materials for activations